Adobe is looking for Head of Business Planning in Alviso, CA.
This local job opportunity with ID 3784556151 is live since 2026-08-13 02:07:29.
This role provides a rare chance to develop a new function as Adobe moves advertising operations in-house, replacing outside agencies with an AI-based engine. It requires working at the crossroads of strategy, data, and hands-on work, with real sway over global advertising for a Fortune 500 company. Lead and develop the team that converts marketing strategy into media plans for Adobe's Global audience segments (Business Professionals, Creative Professionals, and Creators). Adobe is internalizing paid media execution and establishing a new "Channel Planning" function to connect strategy with practical execution. Build and manage a group of Channel Planners located in key regions (America, EMEA, APAC, Japan). These individuals bridge marketing strategy and the buying desk, guaranteeing global consistency in media planning while adapting to local nuance. Own the "Adobe on Adobe" story, ensuring all regions are bringing to bear Adobe adtech, where it makes sense (GenPem, AEP, RTCDP, etc) Collaborate with Adobe's media-buying team in India Drive smarter audience targeting and data-sharing across regions and campaigns, and manage partnerships with ad platforms (to unlock better rates, credits, and support) In partnership with Ops, set standards for how campaigns are tagged, organized, and quality-checked before they become available Americas-based, with monthly international trave to stay connected with in-market regional Channel Planners and local Media Strategy teams Peers include the heads of regional marketing strategy groups and the leader of the India-based buying team Define how Adobe plans and accomplishes advertising campaigns for years to come, starting with paid social and growing from there Balance consistent global standards with the reality that every region has different pricing, language, and regulatory needs Audit how campaigns currently get planned, tagged, and quality-checked Stand up the playbook and process for how the planning team hands work to the buying team when there is a blocking issue 10 years in digital advertising/media, with 5 years leading media buying or campaign execution teams Proven track record building new teams or functions from scratch Strong hands-on knowledge of digital ad platforms and the technology used to target audiences and measure campaigns Experience working with Adobe's marketing and advertising tools specifically Experience managing overseas or offshore execution teams Experience across both business (B2B) and consumer advertising Background connecting the planning side of advertising to the execution/buying side About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000 employees worldwide are creating the future and raising the bar as we drive the next decade of growth. At Adobe, we believe that great ideas can come from anywhere in the organization. Let’s Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process. At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances. Application Window Notice If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs. Massachusetts Legal Notice An employer who violates this law shall be subject to criminal penalties and civil liability.5c143e31-5e48-4549-b638-05792d185386
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